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Testimonial from a Minute Response Client: The Carwasher
Here are the statistics from the Carwasher's use of Minute Response.
For a two month period of time the total cost of the program was $268.00, two months of subscription @ 69.00 per month and $130.00 to print additional customer response cards.
Results: Over 300 surveys were taken. 30% of those who took the survey had already come back to the carwash to redeem their discount offer for a total of $1,500.00 in hard revenue. 7 referral offers were redeemed and are considered to be new customers at the carwash. The average customer retention at a service related business as a carwash is approximately 2 years of monthly washes at a per car average of $20.00. The total estimated future income of those 7 new customers would be $3,360.00. A total of $4,860.00 in immediate and future revenue.
The best things were the operational and marketing insights we realized from the survey questions. To me these are invaluable and worth every penny of the subscription cost. I haven’t even mentioned the email database we are building of customers who want to hear from us with future offers and promotions. This has been the tool that has brought focus to all of our marketing and operations and all at such a low cost and high rate of return.
The Carwasher's Survey
Actual Data from The Carwasher's Survey
| When | Rank your overall experience the last time you visited The Carwasher | Rank how friendly and helpful you found our staff | Comments | How often do you wash your vehicle? | What would you consider to be the most important factor in your decision of where to wash your vehicle? | |
| June 27 5:07 PM | *****_*******@*******.*** | 5 | 5 | I love the value and the service - we have referred several of our friends/family! | once per month | |
| June 27 2:21 AM | *********@*******.*** | 5 | 4 | once per week or more often | price | |
| June 22 5:46 PM | *****.*****@*****.*** | 5 | 5 | I have found the staff friendly and am very happy with your service. | twice per month | price |
| June 12 4:07 PM | **********@*****.*** | 5 | 5 | Very easy, one side for full service and one side to just a quick wash! | twice per month | quality of carwash |
| June 12 2:30 PM | ********@*****.*** | 5 | 5 | the manager at the end of the wash line was exceptionally helpful in helping me to remove a product on the windshield w/a razor and liquid. i will continue to return, due to this offer, sooner | less than once per month | quality of carwash |
| June 10 6:44 PM | ************@***.*** | 4 | 4 | clean wheel rims and inside glass better | once per week or more often | quality of carwash |
| June 9 1:47 PM | ***********@**.*** | 4 | 4 | twice per month | quality of carwash | |
| June 9 12:32 PM | ******@***.*** | 4 | 4 | always great results and pleasant experience | twice per month | quality of carwash |
| June 8 8:34 AM | ***********@***.*** | 4 | 5 | The service was efficient and friendly | once per month | quality of carwash |
| June 6 12:52 PM | ***************@*******.*** | 5 | 4 | less than once per month | quality of carwash | |
| June 4 5:38 PM | **************@*****.*** | 5 | 5 | I mainly use the drive thru car washer and I think it wonderful. I love it! | twice per month | quality of carwash |
| June 4 12:11 PM | ***********@*******.*** | 5 | 5 | I tend to only use the drive thru car wash because when I go to get detailed, there always seems to be spots that were overlooked. | twice per month | price |
| June 3 11:44 AM | **********@*****.*** | 5 | 5 | Respectable employees! | once per month | quality of carwash |
| June 3 12:29 AM | ********@*****.*** | 5 | 5 | Great service | once per month | quality of carwash |
| June 2 3:35 PM | **********@*****.*** | 5 | 5 | Very efficient | once per month | price |
| June 2 3:15 PM | **********@*****.*** | 4 | 5 | At times the dash doesn't get cleaned sufficiently. Rarely does the inside of the windshield get cleaned well. other than that, great. Thank you. | once per month | time spent at carwash |
