You will give your customers a special offer in return for their time to take your survey. This bounce back offer will insure the customer returns to your business to spend their money.

You are rewarding your loyal customers with the bounce back offer, everyone wants to be rewarded.

Your survey will give your customers the chance to refer their family and friends to your business. An email offer with a special discount or gift to visit your business will then be sent to those referrals.

Word of mouth is the most effective and powerful form of advertising. People won't believe what you have to say about yourself, but they will believe a friend who has a glowing referral of you and your business.

Ask your customers to help you do a better job for them by offering the chance to take a quick survey about your business and staff. Receive valuable operational insights to your business. You will discover the things you and your staff are doing right, and the things that might need improvement.

A customer may not always tell you person to person what is on their mind, but given an anonymous way to express their opinions, it may surprise you what you might be missing. 

You will be able to receive extremely important information about the effectiveness of your marketing by asking the right questions in your survey. You can then pinpoint your marketing strategies to obtain the highest benefits possible.

You are able to change the questions on the survey to maximize the effectiveness of your marketing.

An opt-in email database will allow you to do future marketing that is focused at an extremely low cost with a high rate of return. You will be marketing to customers who have told you that they want to hear from you, there is no better target than that!

When compared to other forms of marketing, focused email marketing is extremely inexpensive and very successful with higher rates of return than most anything else.